Monday, February 12, 2007

Getting to grips with content

Another monday and a whole load of things to get done this week.
I really rate our latest book Good Morning Afghanistan and cannot believe that media wont go mad for it. It has all the necessary touch points to make a good and interesting and relevant story and fits very well with our ethos of trying to make things we should all know about accessible to a wider audience.
I am often daunted (in a trivial persuit kind of way) of not really getting the basics right on many world issues and as a result made to feel distanced and unaffected by them. I would rather change the subject or not get involved (trivial persuit again) rather than feel ignorant. However, I do think that now there is more chance and need for people to get to grips with what is happening in our world and the impact we all have and responsibility we have to engage with the inevitable globalisation issues out there.
The walk to the shop and catching up on the local gossip is still there, but in a much more global way. Being empowered to engage is therefore something that I hope much of what we do is about.
My favourite speech was part of Mandela's release speech at The Parade in Cape Town (which I was fortunate enough to be at) where he talks about our greatest fear is not that we are inadequate, but that we are powerful beyond measure. We hope (as he was saying) that by shining light on stuff in an accesible way, that it will give permission for each of us to shine and impact our world in the best way possible. Ignorance can be bliss, but knowledge is better. Change can be scary, but change creates growth.
I was sent a link by my wife about content and am feeling enlightened by it and want to share it on this new week.
http://www.youtube.com/watch?v=6gmP4nk0EOE
Enjoy your week.
Dan

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